We develop effective omni-channel strategies for the era of e-retail


Kanvic helps retailers across categories to develop effective omni-channel strategies, gain unique customer insight, build powerful marketing capabilities and deliver superior customer experience.

What we believe

Big issues in retail

The rise of e-retail


E-retail has captured substantial market share in a short time by offering wider choice, greater convenience and lower prices. Although modern retail is still in its infancy, many brick & mortar players are having to re-evaluate their growth plans and business models.

Weak business models


Many Indian retailers are struggling with low profitability as a result of the high cost of goods sold, low sales density and intense price competition from traditional and online retailers.

Supply chain inefficiency


A major challenge for Indian retailers is leveraging their scale to achieve efficiencies across what remains a highly fragmented and unorganised supply chain.

Customer disloyalty


Retailers are failing to effectively leverage their customer data to deliver greater value to highly value conscious Indian consumers and, as a result, they are struggling to gain their loyalty.

Talent shortage


The real advantage of physical retail is the ability of sales staff to exert influence over customers at the key decision point. However, the paucity of skilled retail professionals in India is a major impediment to realising stores’ sales potential.

Regulatory hurdles


India’s evolving regulatory regime provides ongoing challenges for retailers - particularly international players who are seeking to grow their brand in the Indian market.