Building Materials
Build. A New India
We help building material manufacturers and suppliers develop growth strategies, enter new markets and categories, design go-to-market models, accelerate sales, strengthen distribution channels and drive digital transformation.
Key trends
Riding the growth wave
The Building material industry is experiencing significant transformation, creating attractive opportunities for both Indian and international companies to benefit from the benign market forces. Building materials and construction companies must invest to stay ahead of the curve.
Growth boosters.
India’s building material sector is experiencing a significant expansion, driven by the Government’s push for infrastructure and the housing sector, robust regulation, growing urbanisation, and a shift in consumer preferences for bigger and more comfortable homes.
Structural shift.
Major categories in the building material industry are witnessing a structural shift with mergers and acquisitions and the entry of new players. The cement sector has seen high-profile acquisitions and capacity consolidation within more prominent players. Similarly, there is a lot of action in the paints category, where new players challenge the incumbents with high aspirations and innovative products.
Retail penetration.
Building materials manufacturers are making significant strides in expanding their reach nationwide by fortifying their distribution network and establishing branded stores , a move that not only enhances customer experience but also promises substantial returns as the demand from tier-3 and tier-4 towns continues to surge.
New consumer behaviour.
Consumers are no longer content with the status quo. They are raising the bar for real estate developers and suppliers of building materials, demanding better aesthetics, premium products, designer choices, and eco-friendly content. This shift in consumer behavior is not just a trend, but a new standard that companies in the building material industry must meet to stay competitive.
Digital transformation.
The building materials industry has successfully embraced digital transformation, harnessing the power of digital commerce and data analytics to elevate customer experience and optimise business performance. E-commerce platforms have revolutionised accessibility and opened up new revenue streams, while data analytics has proven to be a game-changer, providing valuable insights into customer behaviour, market trends, and operational efficiency.
How we help
We help building materials and construction companies fuel growth by assisting them with strategy, performance improvement, marketing, sales, and digital transformation.
Growth strategy.
The building materials industry is evolving rapidly, and companies must be swift enough to seize the growth. Our building materials consulting team works closely with clients to identify attractive growth opportunities and develop a growth strategy plan that aligns with their goals and objectives.Our data-driven approach enables us to identify and prioritise the most promising expansion opportunities, considering various factors such as geographic regions, customer segments, price points, and distribution channels. By creating targeted strategies, we help building materials manufacturers and distributors stay ahead of the curve and increase their revenue and profits.
New market entry.
At Kanvic, we understand that entering a new market requires careful consideration and planning to evaluate the market accurately and mitigate the associated risks. With this in mind, our team of building materials and construction consultants provides expert guidance by assessing the market potential and identifying the most attractive categories to enter. By analysing the effectiveness of various distribution channels and the competitive landscape, we enable building materials manufacturers create a comprehensive market entry strategy that helps them gain a foothold in the new market.
Strategic review.
Our experienced building materials industry experts deeply understand the industry and can provide valuable insights into the industry structure and competitive landscape. Focusing on delivering tangible results, Kanvic Consulting helps building materials and construction business in effectively navigating the industry's complexities.
Mergers and acquisitions.
Kanvic Consulting helps building materials manufacturers in the end-to-end process of mergers and acquisitions, providing consulting services for developing M&A strategy, identifying potential acquisition targets, performing strategic due diligence, and advising on post-merger integration. Our highly experienced M&A consultants use a rigorous approach, leveraging strategic, financial and operational metrics to assess the target's value and potential for synergies. With deep knowledge of building materials and construction industry, we guide our clients with practical recommendations and inputs through every deal-making stage, helping them achieve their strategic objectives.
Channel strategy.
Kanvic Consulting offers channel strategy services to help building materials manufacturers optimise their sales and distribution channels. Our service helps clients identify the most effective channels for their products and develop a comprehensive plan to reach their target markets. The service includes implementation support, roadmap creation, and handholding client teams for continuous improvements.
Sales and channel excellence.
Kanvic Consulting's Sales and Channel Excellence service optimises building materials sales and distribution channels and improves customer engagement. Our building materials consultants review and diagnose the current sales and channel performance and then benchmark the client with industry best practices, identifying critical gaps and opportunities for improvement. We also align our recommendation with the client's overall business strategy to ensure that the improvement initiatives move the needle on strategy execution.
Sales force effectiveness.
Kanvic's sales force effectiveness service aims to develop a suitable approach to serve customers and implement an optimal sales strategy for lead generation, sales pipeline management, sales conversion, and customer satisfaction. The service also includes a new salesforce effectiveness program for the organisation, providing practical recommendations for operational process optimisation and introducing unique sales performance measurements and incentives. Our consultants work closely with clients to implement the program and ensure its success.
Digital transformation.
Kanvic Consulting's digital transformation service helps building materials and construction companies leverage new digital technologies and tools for increased efficiency and value. Our technology and industry experts assess the digital landscape, identify priority areas, and develop a roadmap for clients' digital future, integrating new initiatives with existing systems and processes. This enables companies to remain competitive in today's business landscape.
E-commerce.
Our e-commerce consulting service helps building materials manufacturers develop their online strategy, establish their digital presence, and scale their digital channels. Our e-commerce consulting experts help clients develop a vision for e-commerce, set goals, and develop a business case. We also help building materials manufacturers plan product portfolios, create a dynamic pricing strategy, design their customer experience and decision journey, and build an organisation and operating model to grow their e-commerce business successfully.
Where we help
Cement.
The cement industry is a vital component of the building materials and construction sector, providing the fundamental building blocks that support modern society. We provide strategic guidance and innovative solutions to the building and material industry, specifically in the cement segment. Our experts assist clients in improving profitability, exploring new markets, developing M&A strategy and providing valuable insights into pricing, logistics, and distribution. We keep our clients up-to-date with the latest market trends, focusing on customer preference, digital technologies, environmental sustainability and regulations.
Wall & Flooring materials.
Wall and flooring materials are integral to the design and construction of buildings, serving a range of functional and aesthetic purposes. We offer strategic guidance to help our clients address the specific challenges that arise in the Wall and Flooring materials sector. Our services include market analysis, go-to-market strategy, sales and channel excellence, process optimisation, supply chain management, digital transformation and data analytics.
Paints & Construction chemicals.
Paints and construction chemicals play a critical role in enhancing surface appearance, durability, and functionality across a wide range of applications. . Our building materials consultants help paint and construction chemicals manufacturers drive growth, improve competitiveness and develop strategies to increase efficiency and profitability.
Home electricals.
Home electricals companies are responding to demand push through government schemes, evolving functional specifications for energy efficiency, amplified demands for design and aesthetic appeal, and the burgeoning potential of home automation and interconnected devices. Our consulting services cater to diverse categories such as lighting, switches, wires and cables, fans, power backup, and storage, encompassing strategic guidance, marketing and sales support, and digitalisation expertise.
Plumbing and sanitary ware.
As the Indian consumer landscape evolves, household aspirations have shifted towards greater comfort, aesthetic appeal and eco-friendly products. Consumers are investing more in home improvement, with declining household sizes and increasing purchasing power. Our consulting services assist plumbing and sanitary ware brands in comprehending the evolving requirements of modern homes, identifying untapped demand, and aligning strategies to exceed customer expectations. We proactively identify prospects for digital integration and leverage emerging digital tools at every step of the customer decision journey.
Featured Client Case
Achieving breakout growth for a building materials company
Featured Insight
Riding the e-commerce growth wave in building materials
Despite its size and growth potential, e-commerce penetration in building materials and construction products remains low at only 2% in India. However, promising developments are rapidly changing the e-commerce growth opportunity in building materials, with start-ups, large incumbent players and brick-and-mortar retailers jockeying in to gain their share of the pie.
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- 12 June, 2023
Our Thinking
