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India's inflation eased in November 2024, with CPI at 5.48% and IIP growth improving, while rural inflation outpaced urban rates, driven by reduced food and beverage prices.

M&A drives growth through market positioning, diversification, and digital adaptation.

India's inflation falls to 5.10% in January 2024. RBI holds the repo rate steady.

B2C growth fuels B2B e-commerce, set to reach $200 billion by 2030.

The share of digital ads rose from 24% to 36%, urging companies to enhance digital focus and maturity.

The FMCG industry confronts inflation, demand drops, and competition, driving price hikes and adaptive strategies.