Digital’s rising share in the advertising industry

The share of digital ads rose from 24% to 36%, urging companies to enhance digital focus and maturity.

In the last three years, digital's part of overall advertising income increased from 24% to 36%, while TV's share has remained constant at 40%. FMCG companies must refocus their marketing strategy and increase digital maturity to stay ahead of the game. Read more

Explore how India Inc.'s CEOs are responding to this shift in Decoding India Inc.'s Strategic Priorities.

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