The rise and rise of packaging paper in India

The Indian paper industry is shifting its focus towards packaging paper due to significant underlying growth drivers in recent years.

The Indian paper industry is shifting its focus towards packaging paper due to significant underlying growth drivers in recent years.

Four trends are driving the boom in the packaging paper industry in India - the upsurge in e-commerce, rising income levels, the ban on single-use plastic, and a shift towards sustainability and eco-friendliness.

The paper industry must address critical strategic questions to stay competitive and take advantage of the packaging paper’s boom, such as understanding customers' needs effectively and transforming the organizational structure, people, and processes for the new reality.

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