Corporate Strategy
How Kanvic helped an electrical goods manufacturer refocus its business portfolio — identifying high-potential verticals and exiting underperforming divisions.
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Go-to-Market Strategy
How Kanvic helped a consumer durables company realign brand positioning and revamp its go-to-market model, growing core market sales by 20% in 6 months.
Case StudyIndia market entry strategy for a UK food company
How Kanvic helped a UK health food brand enter India — identifying target regions, streamlining the product portfolio, and developing differentiated consumer messaging.
Case StudyAchieving breakout growth through a new International strategy for a building materials company
How Kanvic helped a global luxury surfaces company recover lost sales and double year-over-year profit by pivoting to high-opportunity international markets.
Case StudyAn interview with Ultratech Managing Director K.K. Maheshwari
An exclusive interview with K.K. Maheshwari, Managing Director of UltraTech Cement, on strategy, leadership, and the future of India's cement industry.
InsightIt’s time for a fresh approach to budgeting
Traditional budgeting is holding companies back. Kanvic makes the case for a more dynamic, strategy-aligned approach to financial planning.
InsightGrowing together: Why e-retail in India isn't slowing brick & mortar sales
Contrary to global trends, India's e-commerce growth is complementing offline retail. Kanvic examines why and what this means for omni-channel strategy.
InsightAvoiding traps in strategic decision making
Seven cognitive biases — including anchoring, loss aversion, and overconfidence — lead to poor strategy decisions. Learn how to recognise and overcome them.
InsightDigital marketing: why it should be a strategic priority for every business
Digital marketing is no longer optional — it's a strategic imperative. Kanvic makes the case for treating digital as a core component of business strategy.
InsightArtificial Intelligence in Modern Marketing
AI is transforming how companies understand customers and personalise marketing. Kanvic explores the practical applications of AI in modern marketing strategy.
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